Either way, the upshot is that the Cloud Alpha sounds as good or better than plenty of its more expensive competition, and with slightly more bass kick this time around. That could be the case, or it could be a gimmick-I’ve discussed it at greater length in our review. HyperX chalks it up to the Alpha’s dual-chamber technology, which separates bass frequencies from the mids and highs. There are some quality-of-life upgrades though, like removable cabling and more accessible volume and mute controls. The core design hasn’t changed much, meaning the Alpha brings the same combination of durability and comfort that made me fall in love with its Cloud predecessor. HyperX outdid itself with HyperX Cloud Alpha, or “HyperX Cloud III,” as I’ve termed it in my head.